Our story

Transforming African routes to market

Leveraging logistics, technology, marketing and finance to increase the total market of consumer goods and grow the businesses of small retailers

OUr mission

To create a more profitable future for Africa's retailers and brands.

The traditional retail value chain for consumer goods in Africa is riddled with complexity, middlemen and distributors disincentivised from growing the market. The millions of micro-retailers that need inventory affordably and reliably end up trapped in a cycle of stagnation. We partner directly with brands and manufacturers to solve for this through technology, efficient logistics, scaling human capital and supporting with working capital.